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Film Schools Turn to Television, Digital Shorts To Stay Relevant

By Brent Lang
 

Twenty-seven-year-old Teddy Diefenbach switched from a graduate film and television production concentration at the University of Southern California’s School of Cinematic Arts to the interactive media division, in part because he hoped he'd be more employable.

“I want to do creative work, but I also want to have a professional plan,” he told TheWrap. “I wanted to work on a skill that I could find work doing.” Increasingly at American film schools, the usable skill is something other than film.

Also read: The Jobs Crisis: USC Screenwriting Grad Works at Best Buy to Pay His Bills

Since top film schools can cost upwards of $40,000 a year, many students enter the workforce with substantial loans. That makes the need to find gainful employment all the more pressing.

In the digital age, institutions including New York University, the University of California, Los Angeles and Boston University have torn down the old barriers between teaching television and film production, and merged film and interactive departments.

The internet age has led film schools to encourage students to think about narrative in different ways than their predecessors did.

“Twenty years ago, people went to film school to become the best filmmaker they could become so they could go out and make films,” Bob Bassett, dean of Chapman University’s Dodge College of Film and Media Arts, told TheWrap. “Today, they have to be much more calculating about developing their skills, because those skills are what lead to paying jobs.”

Also read: Lucas, Spielberg Honor Katzenberg at USC Animation Center Dedication

In all cases, there is an increased emphasis on crafting films that can be viewed on YouTube, Funny or Die, or other digital platforms.

“It’s not just learning to work on a mini-budget or simply recycling a television episode and putting it on the web,” Paul Schneider, chair of Boston University’s film and television department, told TheWrap. "It has to be content that really is outside the box."

Both BU and Chapman University, for instance, now routinely encourage students to create shorter and more interactive film projects.

At NYU, the most cinephile of all the American film schools, the emphasis has turned increasingly to television.

“Television has become a more viable path for many students,” said Joe Pichirallo, chair of New York University’s undergraduate film and television program, told TheWrap.

No longer is NYU the rarified province of the heir to Spike Lee. Now the message is: you may be able to do your best work on the small screen.

Said Pichirallo: “From ‘Breaking Bad’ to ‘Mad Men’ to ‘Boardwalk Empire,’ some of the most creatively exciting stuff is on television. Those kind of stories are hard to get made in the feature film world, but there is more of a willingness to take risks on televisione are also more jobs. Cable is booming and with Netflix and Hulu crowding into the field, a rising appetite for original programming is trickling down into more opportunities for directors, cinematographers and editors who are starting out.

The same is true in the world of gaming.

Credit the University of Southern California for helping to shake things up with the launch of its interactive media department in 2002. Tracy Fullerton, chair of the department, said the past decade has been one of explosive growth for the program, with enrollment swelling to 100 graduate and undergraduate students and a new building scheduled to open next year.

“We’re really thinking about what it means for our students to become media makers in this new world,” Fullerton said. “Our students are actually in demand by companies, in the sense that they do internships and sign letters of intent to come back. These companies are looking for a fresh way of thinking.”

Also read: YouTube Sensation Freddie Wong: 'Hollywood Is Out of Date'

To that end, Fullerton said that USC has begun teaching a class that brings together students from its animation and interactive media divisions with those from its more traditional disciplines with the goal of giving them more experience with gaming and other emerging platforms.

Taking that class could end up being a sound business decision for many USC students. Students from the interactive media division have skills that allow them to more easily navigate the shifting job market.

Of course some things at the nation’s leading film schools remain the same, school administrators say.

“The emergence of digital technology demands a new approach to the educational enterprise, one that is fluid, dynamic and more interconnected, but great storytelling has to be the driver,” Teri Schwartz, dean of the UCLA School of Theater, Film and Television, told TheWrap.

It's just that those great stories may unspool on YouTube rather than the multiplex.

Business & Economy
BRIGHT FUTURE:
Organic Electroluminescence Opens New Possibilities
organic EL display
A full-color, foldable organic EL display (Pioneer Corporation)

Most televisions and computer monitors use cathode ray tubes or liquid-crystal displays. The use of LCDs has become quite widespread in recent years, as they can be made slim and are therefore not as bulky as CRTs. Except for plasma displays, the most promising candidate to succeed LCDs as the next generation of display-panel technology is organic electroluminescence, which holds the promise of bendable screens and crystal-clear images, perhaps even enabling the creation of wearable display panels. Competition among Japanese makers to develop and manufacture organic EL displays is intensifying.

Clear Images from Any Angle

Companies are striving to develop and commercialize what many believe could be the next big thing in screen technology. In its partnership with the US firm Eastman Kodak Co., Sanyo Electric Co. began the world's first manufacture of active-type full-color organic EL panels this February; Eastman Kodak released digital cameras employing the technology in April. Pioneer Corp., meanwhile, has demonstrated the world’s first foldable, passive-type full-color organic EL display prototype. In addition, Hitachi plans to begin release of organic EL products next year, and companies like Sony Corp. and Toshiba Corp. are continuing their development efforts.

Drawing on their past experiences with semiconductors and liquid-crystal displays, Japanese companies are looking to take the lead in the development of this next generation of display panels in terms of manufacturing technology and equipment.

A wearable display
A wearable display (Pioneer Corporation)

Organic EL panels are made from a form of organic material that emits light when an electric current is applied to it. While LCDs emit light from behind the screen, with organic EL, it is the screen itself that emits the light, meaning that a clear image can be seen from any angle. In addition, organic EL panels are thin and can be made lightweight. Some digital cameras, car-stereo systems, and mobile phones with organic EL screens have already hit the shops. Organic EL TVs are likely to be commercially available in 2005. It is possible to roll organic EL screens up like a piece of paper, and some researchers have devised a number of interesting potential applications, such as weaving a wearable TV screen into clothing.

Eastman Kodak developed the basic technology for organic EL in the late 1980s. Tohoku Pioneer Corp. then became the first company to produce multicolor organic EL displays in 1999. While the scale of the organic EL market in 2002 was only about $80 million, the US research firm DisplaySearch expects it to grow to $3.6 billion by 2005. Though small in comparison with the market for LCDs, which was about $25 billion in 2002, there are hopes that the market for organic EL will expand dramatically when prices fall and the number of applications for the technology increases.

The panel created by Sanyo and Kodak is made of glass and measures 2.16 inches diagonally. While it consumes slightly more electricity than current LCD panels, the picture it produces is five times crisper in terms of brightness and contrast. The display panel is just 1.8 millimeters thick, about half the thickness of an LCD. SK Display Corp., a joint venture between the two companies, is producing enough organic EL paneling every month to make 100,000 two-inch panels. Monthly production will increase by 1 million units when Tottori Sanyo Electric Co. begins manufacturing the panels this year.

Wearable TVs Expected
Organic EL panels must be made larger if they are to be used in TVs and computer monitors, and Sanyo has already produced a 15-inch prototype. Toshiba Matsushita Display Technology Co., a joint venture between Toshiba and Matsushita, has developed a 17-inch panel.

The film-like organic EL prototype developed by Pioneer, meanwhile, is 4.7 centimeters high, 6.2 centimeters wide, and 0.2 millimeters thick - about the size of a train pass - and weighs just 3 grams. Another difference between this type of panel and a glass one is that it will not break or crack when it is dropped, a condition that should allow a variety of new uses. Pioneer, for example, is studying the idea of weaving displays into clothing to create "cyberwear." And because organic EL film is transparent, its use is being considered for placing car-navigation display panels directly on car windshields and also for electronic newspapers. This flexible, high-resolution screen material promises to open up a whole new range of possibilities for consumers in the years to come.

Related Web Sites Eastman Kodak Co. Sanyo Electric Co. Pioneer Corp.  Hitachi Tottori Sanyo Electric Co. Toshiba Matsushita Display
Sony Corp.  Toshiba Corp. Tohoku Pioneer Corp.                      Copyright (c) 2003 Japan Information Network. Edited by Japan Echo Inc. based on domestic Japanese news sources.


 
 
 

 




 
 

 

 

 




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